Are you trying to receive funding for a new content management system (CMS)? Do you need to convince your organization to invest in presenting content as a mobile application? Are your requests for funding regularly refused?
In any of these situations, perhaps you have not persuaded the decision makers and the people who advise them—decision influencers—that your proposed course of action can benefit the organization. Often, that’s because the decision makers and influencers feel that the proposal is either incomplete, that other options exist but have not been considered, or that the proposal is overly optimistic.
To avoid such problems, prepare a business case before requesting the support for a proposed course of action. My article Ten Tips for Preparing a Business Case to Successfully “Sell” Major Technical Communication Initiatives in the June 2012 issue of Intercom provides 10 tips for preparing a business case.
To see all of the tips, visit the article at http://intercom.stc.org/2012/07/eleven-tips-for-preparing-a-business-case-to-successfully-“sell”-major-technical-communication-initiatives/ (Note that an STC membership is required to view the entire article.)
How similar are technical communication and training? Although some characterize the two as nearly identical, a closer look at their occupational cultures suggests several subtle, but significant, differences exist.
My recent article, Different Approaches to Similar Challenges: An Analysis of the Occupational Cultures of the Disciplines of Technical Communication and Training, published in the second quarter 2012 issue of the IEEE Transactions on Professional Communication, explores these differences.
Here’s the abstract of the article:
Problem: Perhaps it is presumptuous of Technical Communicators to assume that, because some of their skills that might be employed in developing and delivering training materials, that those skills alone are qualifications to work in training, much less the source by which the processes of Training might be examined. Using data from one survey and one interview-based studies of the work of Technical Communication and Training groups, as well as participation on committees responsible for certification examinations for Technical Communicators and Trainers, this tutorial analyzes differences in the occupational cultures of the two fields.
Key Concepts: The work differs: Technical Communicators produce content that explains how to perform tasks; trainers produce programs that develop skills that a third party can verify. To do so, Technical Communicators follow a process that emphasizes writing and production; Trainers follow a process that emphasizes the analysis of intended goals and evaluation of whether those goals have been achieved. The guiding philosophy of Technical Communication is usability; the guiding philosophy of Training is performance. Although both disciplines are rooted in cognitive psychology, the primary intellectual roots of Technical Communication are in rhetoric and composition, while the primary intellectual roots are in education. The preferred research methods of Technical Communication are critical; the preferred research methods of Trainers are empirical qualitative and quantitative methods.
Key Lessons: As a result, Technical Communication professionals and researchers who want to work in Training should approach the field in a culturally appropriate way by (1) recognizing distinctions between a communication product and a training program, (2) recognizing distinctions in work processes, (3) recognizing distinctions in language, (4) recognizing differences in values and (5) acknowledging that an academic discipline of training exists.
Are you interested in training in technical communication? A bachelor’s degree? A master’s degree? A PhD?
Although all of these options exist for continuing your learning about technical communication, each type of education addresses a different need.
So which educational option best meets your needs? That depends—based on your goals, personal situation, finances, and how independently you want to study.
The interactive article How Should You Continue Your Learning Journey in Technical Communication? A Self-Assessment in the July/August 2012 issue of Intercom helps you to assess your needs and suggests the type of program that might meet them. In it, you answer a series of questions, calculate a score, and, in the score, learn which option might best meet your needs. Following that, this article describes the learning options available, for whom each is intended, and how they differ from one another.
To see the entire article, visit: http://intercom.stc.org/2012/08/how-should-you-continue-your-learning-journey-in-technical-communication-a-self-assessment/ (Note that a membership in the Society for Technical Communication is required to view the article.)